How to make sure your legitimate eMail* arrives at your Customers Inbox – and how to avoid spamfilters, blacklists and bounces.

Spam is one of the biggest problems on the Internet – but not only for those who receive it. Many senders of legitimate email fall victim to aggressive spam-filters. Estimations say that up to 10% of all legitimate or solicited messages get caught up in Spamfilters by mistake. We all have seen eMails in our Spam-Folder that we didn’t want there – personal messages, confirmations of online transactions, newsletters that we subscribed, and so on.

But while you certainly know where to look for missing messages, the average, unexperienced user will never gain knowledge of emails that have been caught. Even worse he might think, that the email was never sent – e.g if he expects an answer to a question he sent to your companies support-mailbox. So you really should take care of your deliverability and take any measure possible to ensure and monitor it.

Where things can go wrong – and what you can do.

1. The Marketing Department – Avoid typical mistakes

2. The Newsletter System – Creating correct messages

3. The Mailserver – Acquire a good reputation

4. The Mail-Provider – Respect him and make him your friend

Learn more

5. How Anti-Spam-Technology works and why it will catch you if you spam

6. Useful Tools for professional eMail Senders

7. Organisations and Companies in the Area of Deliverability